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#14

March 10, 2002, 09:04 PM

Ron Ruiz

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Re: Alternative to catalog (especially on a budget)

I heard Gary Halbert and Dan Kennedy both say that you are normally much better off taking 1-4 of your best sellers from a catalog and sending a direct mail piece just on them.

You save the cost of the whole catalog and only having a few choices usually brings in more sales because you aren't confusing them with too many choices.

I've only tested this on a small scale but it seems to work.

Ron

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