Another spin on why we don't succeed...

Oh yeah, I meant to include an example of how this "cold-turkey" approach worked for me by accident once:
My girlfriend and I live together and we do our food shopping on a weekly basis. We always tell ourselves that we're going to eliminate the junk food, but most times when we go food shopping, it's difficult to not buy at least one box of 'goodies'.
Anyway, a couple of months ago, my girlfriend had to travel out of state for a couple of weeks and the food shopping, along with the other "mutual chores" were completely up to me.
Immediately falling back into "bachelor mode" food shopping fell of my "To-Do list". To be honest, there was no "To-do list" for those 2 weeks. As a result, there were no "goodies" in the house, because putting together a shopping list and strolling the aisles was not something I'd ever done without my girlfriend. For those two weeks, I ate what was in the house and after the goodies we bought from the week before my girlfriend went away ran out, that was it in the junk food department.
To make a long story short, when my girlfriend got back after her two week trip, the first thing she told me was that I'd lost weight. Yes, my sheer laziness to do the food shopping myself was stronger than my desire for the "goodies". Go figure!
This is an example of how I eliminated a conceptual complex without realizing it - until today of course, when I read Robert Frit's excerpt.