Good article for those interested in "Pay-Per-Click" marketing...

I think that the response you get from using offline marketing is due to the fact that those people you are reaching are already predisposed to paying for their goods in some way.

They are much more receptive.

I have just entered into the realm of serious testing and this is a fact that I found out from testing.

Taylor
> Taylor,

> I think it's about as stable as any other
> marketing tool available for the net. I've
> been using Goto and then Overture since
> February of 1998 and it has provided me with
> good, consistent traffic. And now with
> Overture having agreements with other search
> engines, the potential for additional
> traffic is large AND more importantly it
> weakens the folks that are spending all
> their time on search engine positioning. I
> mean, if you have #3 rated page on say
> Google, you would get good traffic. But now
> Overture comes in above you (and the other
> folks at #1 & #2) with their
> (Overture's) top three paid listings per
> their agreement with Google. It comes down
> to you have to invest something to get
> something. Before Overture got to be so
> large, you spent time manipulating pages to
> get a good position and now you need to
> invest some cash. Is that good or bad?
> Depends upon who you ask. Hackers hate it
> I'm sure as do the 'get something for
> nothing folks' but in the off-line world
> spending coin on marketing is the way things
> are generally done and it has worked for an
> awfully long time. I think the
> 'pay-per-click' model has to be accepted and
> used by anyone that wants to make some
> serious scratch on the Internet.

> Is it the way to go in the future? It's one
> of the ways...personally I feel the use of
> off-line, old-school marketing to drive
> on-line traffic hasn't come anywhere near
> its potential. Most are still trying to
> drive traffic with free stuff like
> classifieds, ezines, ebooks and search
> engine postioning. Some of those options are
> obviously more effective than others but
> off-line marketing is for most
> Internet-based ventures the way to go in my
> opinion.

> Take care,

> Mike Winicki




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