Sales versus Marketing

Marketing - Identifying a group who has a need which can be solved with the application of one of your products or services.

Target Marketing - Identifying a specific group of people with a specific need which can be solved with a specific product or service in which you can provide.

Sales - The act of providing a specific solution to a market need where the need is satisfactorily solved, and the provider of the product or service is compensated for the application of the solution.

You can have Sales with no Marketing.

You can have Marketing with no Sales.

But mix the right amounts together for a particular application and you can have explosive results.

Success and Regards... Mike


Where Sales and Marketing meet...