Sales versus Marketing

> He agreed with me about somewhere along the
> lines some marketing took place...indirect
> as it may seem.

> For instance, why did you choose that
> "one gas station" as opposed to
> another gas station.

> You needed gas of course, but...why did you
> decide that the gas station you saw was
> suitable to fill you need at that particular
> time?

I choose the gas station with the cheapest gas. Sometimes, in my area, gas can be 10 cents a litre different in price. The 'brand' of gas has nothing to do with it.

Then, of course, there comes times when I'm REAL low. Then it's whichever is closest. And late at night it's whichever I see open.

Michael Ross.