Sales versus Marketing

> When I bought my water filter the
> instructions mentioned how much water could
> be filtered before a fresh cartridge was
> needed.

> So every month I now buy a new water filter
> cartridge to replace the old one.

> Whenever my car is low on gas I pull in and
> fill 'er up.

> Whether the supermarket runs ads or not, I
> go in and buy food.

> When my shoes wear out I buy another pair.

> If I want to stay connected to the internet
> I pay my IPS monthly access bill.

> Today my radiator sprang a small leak. I
> went to the autoparts store and asked if
> there was a stop-leak product for radiators.
> There was. I bought it.

> The food I buy for my animals is the food
> they like - yes I've tried them all.

> Whenever I need my hair cut I go get it cut.

> Plenty of sales without marketing.

> Michael Ross.

Michael,

It was marketing that brought the automobile to market and made it a 'must-have' item. And now you need to purchase the products that support the original purchase.

It was marketing that caused you to purchase a water filtration system that needs its filters changed.

It was the location choice (derived from marketing) that caused your grocery store chain to choose the location they did...which you frequent with or without ads.

Your barber used marketing to select a location and the ability to cut your hair the way you like it is a form of sale's training, which again is a subset of marketing. You get your hair cut due to marketing pressures...you marketing yourself to others and the overall "maket" dictating how long your hair should be.

Granted you may not "see" what is normally considered a marketing action such as advertising, direct mail and such to cause you to purchase a product but be assured that marketing has already left its foot-print in the process via location selection, display or any of these other things that are subsets of marketing.

Take care,

Mike Winicki