Sales versus Marketing

For sure, everything we have available to us is a result of marketing.

The thing is, how semantic do we go... how far back do we go to answer the question?

MY understanding of Taylor's question, and the angle from which I gave my answer, was how did it relate to ME directly and immediately. Was I marketed to or not.

The fact we know a certain store carries certain products is a result of marketing. Maybe not to us, but at least to our parents who passed that knowledge on.

However I learned that autopart stores carry things for cars, doesn't matter. I just knew they did and when I needed something for the car, that's where I went.

Did I know there were things which could be added to the radiator to stop leaks? No. Did I know the autoparts store carried such items? No, but I figured they were my best bet if such a product existed.

Personally I have never been marketed to by any stop-radiator-leaks company. And yet I just bought such a product.

As far as the company who sells those treatments goes, they have received a sale from someone they never marketed to.

Standing back, though, we do see that I was marketed to, or my parents where marketed to, in some way so I knew where the best place to look for a certain type of product was.

Michael Ross.