Sales versus Marketing

> As someone "new" to running your
> own business I have a question. Could
> someone help me define the difference
> between Sales versus Marketing? If your
> marketing is done properly won't the sales
> take care of themselves?

Marketing creates the awareness. Everything after that is either sales or a combination of more marketing and resulting sales. Constant TV advertising of a certain product is a good example of continuing marketing. Infomercials create the need and desire to buy first, and that is the marketing part, then the "irresistible" sales pitch is the selling part.

You can't have sales without the marketing that creates the awareness for the need and desire for the product or service.

Lawrence