Applying NPGS to a specific offline example:

Hi Jim:

It has been my experience that if you are doing the hard copy then a postcard may work, but in this instance of sending to government offices and officials - personally I would use a short concise sales copy with a full color insert of the highlights of the hard copy and the direct benefits of each to the city/locality and then make it easy for them or their purchasing department to pick up the phone and order.

If a newsletter, I have found that best results come from a persuasive sales copy stressing benefits and content for the next 12 issues as well as including an actual copy of the newsletter so they can experience the newsletter first hand and the benefits it will bring (this has to be one of the best and most informative copies of the newsletter you will write), and subscriptions will increase if you leave them wanting more by having at least one trailer article in it that will provide a continuation of the benefits and how to in the next issue.

Also I wouldn't under value the subscription to the newsletter by having a low price...these people are used to paying, and are willing to pay, a hefty price for qualified information they can actually present to their committees and boards.

Others may have their own opinions on this, but this is my way of doing it.

Incidentally I will be presenting, or should I perhaps say unveiling, the first of several new less than 10 day projects here shortly...the first one with a couple of twists - one of the twists on this first one is no bonuses - instead a prize to one of the purchasers with the prize having an appraised value of over $20,000.

Cornell