Sales versus Marketing

> "Mike??? You don't know me but JL said
> he gets his insurance from you and I want to
> switch! Can you do that???" ::Insert
> Seinfelds "Yada Yada" episode:::


Hi! This is XXX. I want you to build my website. When can you start?



This happens frequently. Someone I've never been in contact with, never heard of, calls me and asks me to look after their web development. They don't care what my price is, what my services include, and they really know nothing about me other then someone they know and trust said to them, "call Steve."

Likewise -- there wasn't any marketing on my part but "word of mouth marketing" certainly played a large part in generating the sale.

Best Regards,
Steve MacLellan






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