The Leverage of Vision...

Hi Jesse!

> leverage is one of the greatest
> blessings in my life. I'm a "leverage
> junkie" and am always looking for ways
> to maximize my leverage from almost any
> endeavor.

This part of what you said "always looking for ways to maximize my leverage from almost any endeavor" is one of the KEYS in using Leverage.

All through school we are discouraged from using Leverage... it's called "cheating." And yet, it's the very use of Leverage in the business world that enables you to get ahead.

Unfortunately, after 13 or so years of being discouraged from using Leverage in school, it can be difficult to change your mind set. And that's why I recommend for people to read and re-read The Art of Leverage.

By reading The Art of Leverage over and over again, your mind begins to see more and more Leverage possibilities. In essence, repeated reading of The Art of Leverage trains your mind to see and look for Leverage.

Another KEY is to start out with the idea of Leverage in your mind. Knowing from the beginning that using Leverage is your aim, makes it easier to use Leverage when you need/want it.

Picture the lawn guy who doesn't start out with Leverage in mind. He mows and mows and mows. Building his business as large as he can get it. He's now working seven days a week and has no daylight hours available for anything else but mowing.

He suddenly decides Leverage would be a good idea, but he has a problem. He has no time to interview potential 'staff' because he's too busy mowing and time off means money lost and unserviced customers.

IF he had started out with Leverage in mind, he would not have built his business so large before using Leverage. He may have built it to four days only and then hired someone else - using his off time to take care of the interviews and so forth.

And now with a 'staff member' he is free to continue to build his business some more. Even until he needs another mowing guy - after his personal work load goes up to four days again.

He can continue repeating this process over and over if he wishes - taking on more staff. OR each time he has enough work for another guy, he can sell the run as a franchise - pocketing a nice lump sum plus a residual weekly/monthly royalty.

When you begin building your business project/system with the premise (Vision) of using Leverage, it becomes part and parcel of your goal. And Leverage opportunities are seen much more easily. You have a Leverage mind set.

And a Leverage mind set grows upon itself - the more of a Leverage mind set you have, the more Leverage opportunities you see. The more Leverage opportunities you see, the more of a Leverage mind set you obtain, which enables you to see even more Leverage opportunities. Around and around. All of it beginning with creating the Leverage mind set, which can be done by reading The Art of Leverage again and again.

Michael Ross
Author of "The Art of Leverage"


Get your own, personal copy of The Art of Leverage by clicking here