CD's vs. Audio Tapes vs. eBooks.

Ken -

> Have any stuies been done about what sells
> best on a website, for the same product.
> What I mean is : Say you are selling tips on
> Gardening. Will these tips sell better in
> eBook, CD or Audio Tape form ?

> Obviously, the last two must take a great
> deal more money to produce and send by
> normal mail, but, is there a proven
> marketing answer ?

> Why am I asking ? Because I want to look at
> alternatives to eBooks for the future.

I hate to give you an answer you probably don't want to hear. The simple fact of the matter is that what works for me, might not work for you. So what do you to determine what works for you? Well, you have to test. (James alluded to that in his post.)

So, the short answer is, *you* have to do the study to determine which will work best. One of the best ways to do that is with a split test. If you want more specifics on split testing, please ask.

Rick Smith, "The Net Guerrilla"


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