Why your information products don't sell...

I'm currently researching an info product related to an area of the recycling business.
The specific area doesnt matter, but the technical barriers to entry relate to a wide variety of possible small startups.
A lot of people had tried this business, without the proper tools, and failed.
The "right" tools will set you back around $30,000, a significant barrier to entry.
However, I also found a whole bunch of cottage industries producing "poor mans versions" of the "right" tools. For example on one site you can buy a "kitset" for $40 odd bucks that you add your own pump, duplicating a $3-5,000 machine.
From an entreprenuerial point of view, its the old equation of trading time for money that lets the small biz get a foothold in big markets.


Just me