Click Here to see the latest posts! Ask any questions related to business / entrepreneurship / money-making / life NO BLATANT ADS PLEASE
Stay up to date! Get email notifications or |
#5
|
|||
|
|||
Re: High price or low?
Hi Marcia,
> The "more" that people get is not > necessarily more products or extra service. > It can be an aura of exclusivity and > credentials that convince the buyer that > they are getting something better than what > they get with lower-priced products and less > qualified providers. > For instance, for years Jay Abraham ran ads > touting himself as the world's highest-price > marketing consultant. The cheapest product > he sold was about $300. He made himself > sound so wise, you wanted something from > him, so you'd pay $300. In fact, the > contents of this $300 book were no more > valuable than a $13.00 book. > Exclusivity and credentials can get people > to spend more. Thanks, Marcia, this is an excellent point! I think in this case, people are often paying for perceived quality.... They expect that they'll get the "Rolls Royce" of info, instead of the "Daewoo"! And it's true, you often get what you pay for.... But not always. There is a wide range of both price and quality.... Thanks for those insights. :) - Dien |
Thread Tools | Search this Thread |
Display Modes | |
|
|
Other recent posts on the forum...
Get the report on Harvey Brody's Answers to a Question-Oriented-Person