Sign Up for An E-Zine... On a Mayonnaise Jar???

Hi Boyd,

I think your opt-in email message service to movie patrons is probably a good idea! But it would probably be easier to sell the service to the individual cinemas (rather than the movie studios) - to try to help each cinema build a loyal clientele....

The difficulties cinemas must have is that one cinema is almost just like the next - it can be hard for them to distinguish themselves and build loyalty. People come to see a MOVIE, not to see the cinema - and every cinema practically shows the same movies! But an opt-in email list like this could help each cinema to build that loyalty.

They could build loyalty by regularly informing people on their list of their "special deals". (They don't even have to be movie-specific deals - it could be a special deal on popcorn for that week, for example.) This reminder of their existence will probably encourage their patrons to see more movies, and also to be more likely to see it at their cinema rather than the competition. :)

- Dien