Products or Information?

Hi Mike,

> Too much competition results in
> too little profit. If you want to work for
> free help a non-profit. But if you want to
> really make some money then find a niche.

This is the way I see things as well...

It's always best to sell something UNIQUE (if you can). And even if you can't sell something unique, ADD something unique to the offer so that it becomes unique. (This could, for example, be your own special report - DIFFERENT from what's already available - to make your own offer unique.)

As I mentioned earlier, I've been reading the book "Marketing High Technology" by William Davidow. (He was one of the chief marketers at Intel, responsible for Intel's continuing success....)

Here's something William Davidow writes:

As stated before, I am always tempted to tell marketing people that "I would rather be different than better," knowing full well if a product is truly different in some ways important to some customers, they will automatically perceive the product as better. Being different and offering customers features and services they cannot get anywhere else is one of the most important things a company can do.

Products succeed and become profitable when they are dramatically different in significant ways. Marketing departments should create differences and be capable of articulating their importance.

- "Marketing High Technology" by William Davidow, pp. 163-164.

Earlier in the Sowpub forum, Gordon wrote:

"YOU HAVE NO COMPETITION".

The guts of this was that you are UNIQUE, you are personally DIFFERENT from anyone else on the planet! Use your own UNIQUENESS to distinguish yourself from the competition.

These are all great lessons! :)

- Dien

P.S. I've tried to make sure everything we sell here at Sowpub is DIFFERENT from what's available elsewhere.... And all our products are. Michael Ross has a new product too, coming soon, which will knock your socks off. I've never seen anything like it.... I can't say much more than that right now.... But watch out for it. :)