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Old May 23, 2002, 09:48 PM
sandy
 
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Default example of another market interested in barometers

Did a quick research on markets interested
in barometers; here is a website...please
note barometers being used by interior
decorators...
Here is the website:
http://boatbuilding.com/Furnishing_and_Fitting/

I really think you have an interesting product
and with some P.R and unique "out of the box"
approaches I think you might be a resource
for other markets interested in "barometers etc"..
I went to your website and it seems you know
a lot about barometers and since you were definitive you have the best barometers around...
I think with some marketing you could turn your
barometer interest and passion into a more
profitable and fun venture...what do you think?
are you willing to look at the barometer business
in a different way?....

Located in New Zealand (total population
> under 4 million). Some of those figures you
> give for circulation sizes had me
> salivating. With such a small total
> population base to work with here, niche
> marketing becomes a tricky proposition. My
> field is weather instruments. I know from
> looking around that there is no one else on
> the internet who covers quite the angle I
> do. It is very frustrating to look at the US
> market, and my log files, and not be able to
> tap into such a huge pool of customers. I
> know what I offer is of interest, I just
> cant supply over the distance and make it
> worthwhile.
> Actually when talking about businesses like
> these, of far more interest than turnover is
> the breakeven or profit potential. Most
> product based businesses need a turnover of
> at least $250,000 PA just to keep one person
> fed and watered.
> Lets face it, a lot of us gear our
> businesses more towards personal comfort
> levels rather than marketplace realities. I
> bet the Ratalog owner is mad about rats,
> rather than money.
 


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