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Re: Curiousity Didn’t Kill Just The Cat
Richard wrote -
> “It’s essential that your headline promise > one or more specific benefits. ‘Curiousity’ > headlines don’t work.” I wonder why they would say that. If I remember right, Caples said in one of his books, (forgot which just now), that curiosity headlines *do* work. And your testing bears that out. I usually use benefit oriented headlines myself but maybe this is a good case for testing some curiosity headlines. Rick Smith, "The Net Guerrilla" |
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