Competence Vs "Doing Something You Love"

Michael,

You make a good point, and have forced me to clear up my post. Like the pig farmer, do what you know really well, and find a way to make it pay.

However, in order for that to work, you have to be passionate about running the business.

The truth be known, my passion is not plants. Never really was. Sure there are some plants that I have truly come to appreciate, but plants are what I know best. I'm learned them by accident while I was trying to make a few bucks in high school.

Most of my customers would never believe it, but I seldom read anything at all about plants, unless I need to research something. I don't like gardening magazines.

When I made the cover of Mother Earth News I wasn't even a subscriber or a reader. I didn't tell Mother that.

So what's my passion?

My passion is marketing! I love marketing and read every word I can on the subject. I'm a sucker for anything on marketing.

I simply combined my love for marketing, and my knowledge of plants, and over the years I've "invented" several new ways to make money with plants. Then I packaged those ideas and now I sell them on the net.

That's why I have a gardening site, a booklets site, a travel site, and a site on Alcatraz. It's not about the topics, it's about the marketing. That's my passion!

Thanks for making me make this a little clearer. -Mike


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