Persuasion using emotion and logic...

Hi Gordon,

Why did I buy the 10" compound miter saw that I did?

I need a saw to make my repairs go faster. (NEED)
I compared the price of two saws.($189.99 - $149.99)
The sales write up on both saws was about the same,
no hype just facts.
They both did the same things. (I picked lowest price one)
The only difference was the brand name.

Question:

Did I buy on logic or emotion?

It seems to me since I compared the two prices, and
they do the same job, I was using logic.

Now if one was red and the other black, and I picked
the red one for $189.99. Because I like red them I would
be buying on emotion.

This is what all the books tell me.

PEOPLE RATIONALIZE BUYING DECISIONS BASED ON logic's.
Yes I did this.

BUT PEOPLE MAKE BUYING DECISIONS BASED ON emotions.
Did my emotions take over that I didn't want to part
With $40. more bucks?

Ciao,
Monkey2
Monkey Business Forum
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