Marketing Expert or Business Pro...which is better?

> That is an excellent point.

> Here's my question: where's a good place to
> go to learn real business skills? So far,
> the best resources I've seen have been Ted
> Nicholas's Small Business Course and most
> anything by Jim Straw.

> (I admit I haven't read the Art of Leverage
> yet, but I was quite impressed with the
> Success Report .)

> Other ideas?

> -Phil

Phil,

Good question...as I've said previously it seems to be easier acquiring marketing knowledge than it is business knowledge. But here is a good place to start:

1. The book, "The Making of a Blockbuster: How Wayne Huizenga Built a Sports and Entertainment Empire".
2. "Beyond the Golden Arches" which is the story of how McDonalds came about.
3. "The Trumps: Three Generations That Built an Empire".
4. Anything on Ted Turner or Richard Branson.
5. Read Inc. magazine.
6. Learn how to read an income statement, cash flow sheet and balance sheet.
7. Talk to successful entrepreneurs.

Take care,

Mike Winicki