How to remain optimistic when business slows

Hello,
Just last evening I read that one of the biggest marketing mistakes made by small business is to use the lion's share of their resources finding new customers.

It costs upto 5 times more to acquire a new customer than it does to market to an existing customer.

While part of your marketing programming must be new client acquistion you should at least try to continue to market to your existing custoomer base.

After all, they know and trust you.

One other strategy that you are overlooking is referrals. Afcter all, your clients have clients too, right?

Ask them, tactfully, for an introduction or better yet, craft a letter that they endorse and mail it to their client list on their letter head with the signature of their most prominent person, if you have this type of pull.

If you have successfully satisfied your existing clients then they will gladly help you stay in business.

Just Some Ideas...

Taylor
> Hi Everyone,
> I manage an event marketing firm that caters
> to technology companies doing business with
> Latin America. We offer a variety of
> services to our customers such as sales
> incentive programs, direct mail campaigns,
> telemarketing campaigns, event
> management,etc. To date we have been very
> lucky. We have clients like Microsoft, Dell
> and Adobe. We haven't really had to look for
> business because most of it has come to us.
> Lately business has slowed. I have been
> attending as many trade shows and networking
> events as I can in order to find new clients
> or new leads. Am I doing the right thing?
> Are there any other growth strategies that I
> am overlooking? I was also wondering if
> perhaps I am limiting my chance for success
> by only focusing on the tech market for
> Latin America? Should I be branching into
> other areas? Please visit my website at
> www.forumsinc.com and send me any
> suggestions that you may have. I appreciate
> your help! Thank you!




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