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![]() I liked this website: It was simple and to
the point without all the flash,bells and whistles... Many general bookstores just don't get it!... Thankyou Finding a niche to make money in doesn’t > have to some multi-year odyssey where you > bounce from one project to another. The key > is to pick an area and get started. > Laurie Wallmark was a computer programmer > back in 1990 but quit her job to start a > catalog. And what was this previously > untapped market? > Adoption…specifically books dealing with > adoption. > Would you have ever thought you could create > a profitable business dealing with a topic > where truthfully mailing lists are more > difficult to come by? > In its first full year the catalog grossed > $85,000…and today it is grossing $650,000. > I ask you would you ever think a catalog > selling books to such a narrow market could > be doing $650,000 in sales? > And truthfully many of the catalogs > dedicated to books of one subject or another > are doing well or at least holding their own > against the Amazon’s of the world. > How many of you would be happy with a > business grossing $650,000 per year? > Oh, you might be thinking, “Sure that is a > good number but she probably has tons of > overhead plus lots of employees to deal > with…I would just as soon do some kind of > Internet-only related business where I can > work at home in my (underwear, pjs, birthday > suit, fill-in-the-blank). > Guess what, Laurie’s runs this catalog right > out of her house…with the help of three > part-time employees. > There are two morals to this story… > #1. Profitable niches are everywhere! You > don’t need that middle of the night, flash > of brilliance to uncover a moneymaking > opportunity. They are much easier to come > by. > #2. The $650,000 per year in sales is very, > very respectable. I know quite a few > Internet-only business owners and I can tell > you $650,000 per year in sales would be more > than most (if not all) of them. Now let me > say Laurie is doing some business from the > net also (www.tapestrybooks.com) but the > strength of her business is combination of > Internet order-taking plus offline > marketing. To me that is the ‘magic formula’ > for a successful direct marketing business, > the ability to prospect off-line and to take > orders on-line. > Have a terrific day! > Mike Winicki |
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