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Old June 15, 2002, 01:12 PM
sandy
 
Posts: n/a
Default Tapestry Books

I liked this website: It was simple and to
the point without all the flash,bells and
whistles...

Many general bookstores just don't get it!...

Thankyou

Finding a niche to make money in doesn’t
> have to some multi-year odyssey where you
> bounce from one project to another. The key
> is to pick an area and get started.

> Laurie Wallmark was a computer programmer
> back in 1990 but quit her job to start a
> catalog. And what was this previously
> untapped market?

> Adoption…specifically books dealing with
> adoption.

> Would you have ever thought you could create
> a profitable business dealing with a topic
> where truthfully mailing lists are more
> difficult to come by?

> In its first full year the catalog grossed
> $85,000…and today it is grossing $650,000.

> I ask you would you ever think a catalog
> selling books to such a narrow market could
> be doing $650,000 in sales?

> And truthfully many of the catalogs
> dedicated to books of one subject or another
> are doing well or at least holding their own
> against the Amazon’s of the world.

> How many of you would be happy with a
> business grossing $650,000 per year?

> Oh, you might be thinking, “Sure that is a
> good number but she probably has tons of
> overhead plus lots of employees to deal
> with…I would just as soon do some kind of
> Internet-only related business where I can
> work at home in my (underwear, pjs, birthday
> suit, fill-in-the-blank).

> Guess what, Laurie’s runs this catalog right
> out of her house…with the help of three
> part-time employees.

> There are two morals to this story…

> #1. Profitable niches are everywhere! You
> don’t need that middle of the night, flash
> of brilliance to uncover a moneymaking
> opportunity. They are much easier to come
> by.

> #2. The $650,000 per year in sales is very,
> very respectable. I know quite a few
> Internet-only business owners and I can tell
> you $650,000 per year in sales would be more
> than most (if not all) of them. Now let me
> say Laurie is doing some business from the
> net also (www.tapestrybooks.com) but the
> strength of her business is combination of
> Internet order-taking plus offline
> marketing. To me that is the ‘magic formula’
> for a successful direct marketing business,
> the ability to prospect off-line and to take
> orders on-line.

> Have a terrific day!

> Mike Winicki
 


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