Help needed with translating my website into Japanese

Hi Philip,

I don't have any experience with the Japanese market. However, I've read in Richard Branson's autobiography, that when he wanted to penetrate the Japanese market with his Virgin Megastores, he did it by finding a Japanese partner as co-developer and owner of the stores.

It was a win/win solution.... Richard Branson had his experience and brand name, and his Japanese partner knew the Japanese market, regulations, etc.

Now, what you are doing is probably on a smaller scale, but it sounds to me like this might be good advice for you too.... Find a Japanese partner, who is interested in joint-venturing with you to develop your Japanese marketing. They would ideally know the Japanese market in pet ferret owners, but at a minimum they would have experience marketing to Japanese. You could provide the product (which will be translated), and of course your own experience.

I think this is a good idea, because I know that often, internationally, people have different wants and expectations. The more different the overseas culture, the more likely this is to be. Having a "local" partner could really help you to avoid various expensive mistakes that you could otherwise make.

Since you already have a contact in the Japanese veterinarian, that seems like a possibly good place to start. He may or may not be the best person to joint venture with, but if he isn't, he may be able to suggest someone to contact.

- Dien Rice