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Old June 17, 2002, 03:27 PM
John Henry
 
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Default Ever heard of...
WebVan?

WebVan went bankrupt sometime last year offering website ordering and grocery delivery at a premium price to affluent communities. Maybe they were ahead of their time; a mix of online/offline business. I’m only familiar with their operations in the San Francisco Bay Area and Seattle/Tacoma area, but now it’s gone.

They advertised via major market daily newspapers, radio spots, TV, local website banners, billboards, direct mail to targeted communities.

Apparently it’s not as simple as it seems.


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