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Old June 19, 2002, 12:10 PM
Michael S. Winicki
 
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Default Re: Apparent high costs?

> Hi,

> You wrote:

> I couldn't disagree more.

> You wrote:

> Apparent high cost? I'd say outrageously
> high cost.

> You wrote:

> See, as I've said before, Internet Marketing
> isn't like Direct Response Mailorder.
> Internet Marketing is like Direct Sales like
> Don Alm does. People who try to do Internet
> Marketing like they do offline mailorder
> will fail, but that isn't the fault of the
> internet as a sales method.

> You just have to use it correctly.

> Hope this was helpful to someone,

> - Boyd

Good input Boyd,

But do you have numbers/examples to justify the position? Heck I would like nothing more than to find good Internet only models that worked (i.e. be profitable) and not just selling a few reports here and there but doing say more than 1/2 mill per year in sales. I would consider that to be fantastic information.

As far as the cost of postage, is it higher than it was? Absolutely, but I can tell you that there are many, many direct marketers in the world making direct mail work at a cost that is far higher than what we pay in the U.S.

Take care,

Mike Winicki
 


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