Face to Face Selling

Erik,

The laminated card with your before and after photos is not to be left with them. Either hand it or show it to them, but don’t leave it with them since that’s way too expensive. It is just to show them for three reasons: First, it gives them something to look at and makes casual conversation about it quite easy. Second, it shows them the difference between what they may have now and what they could have if they use your service – thus creating the desire where none existed before. Thirdly, it showcases your work and identifies you as a professional, which is who they want to deal with anyway.

But, as Joel suggested, leave them your flier.

Another suggestion would be to ask a customer, with a completed job, if you could leave a small sign in their yard for a couple of days. Something to the effect of: “My deck was professionally restored (or cleaned) by ERIK's DECK SERVICES – Please call 123-4567 for a no obligation estimate for yours."

This will be seen by their neighbors who may want to see the finished product – hence, more sales for you.

Painters and roofers, etc, do this sign in the yard thing. You see them all the time.

Lawrence