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  #1  
Old April 10, 2015, 08:34 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,465
Default Great insight into "sales psychology"...

Quote:
Originally Posted by Don Alm View Post
Ooopps....just got an email asking a question;

I forgot to mention, with THIS program.....we do NOT bother with "Oil Change" Businesses like "Jiffy Lube" etc. There MUST be a REASON WHY businesses who can do "Oil Changes" would be willing to offer FREE Oil Changes!

The "reason" is....."THEY CAN DISCOVER OTHER THINGS THAT NEED ATTENTION, WHILE THEY'RE PROVIDING FREE OIL CHANGES!

"Other things" like.....TUNE-UPS.....etc!
Hi Don,

One thing I really like about your posts is you give the psychology of what's going on, too... And why it works!

You know what? One day, some university somewhere should give a "sales psychology" course... And the textbook could be all of your posts!

This is clever. And win/win... Customer gets a free oil change, and I'm sure a good percentage of those will convert to paying customers...

Great idea!

Best wishes,

Dien
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  #2  
Old April 11, 2015, 08:08 AM
bobmcalister
 
Posts: n/a
Default Re: Great insight into "sales psychology"...

I like this one. So..guessing that you give the purchaser 4 slips of paper to redeem. Or a card yo get punched ? Great fund raiser. .I think. Thanks Don !
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  #3  
Old April 11, 2015, 11:53 AM
Don Alm
 
Posts: n/a
Default Re: Wow! $800 a Week!

I forgot to include an Image of our "Car Care Card". Here's one we started with. This one was 8 Free Oil Changes over 2 yrs at 4 Auto Repair biz for $50.

We've since dropped to 4 Oil Change over 12 mos at 2 Biz for $20.

Don Alm
Attached Images
File Type: jpg CarCareCard.jpg (21.7 KB, 32 views)
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  #4  
Old April 11, 2015, 02:18 PM
Don Alm
 
Posts: n/a
Default Re: Great insight into "sales psychology"...

Quote:
Originally Posted by Dien Rice View Post
Hi Don,

One thing I really like about your posts is you give the psychology of what's going on, too... And why it works!

You know what? One day, some university somewhere should give a "sales psychology" course... And the textbook could be all of your posts!

This is clever. And win/win... Customer gets a free oil change, and I'm sure a good percentage of those will convert to paying customers...

Great idea!

Best wishes,

Dien

Hi Dien....I've put my "psychology" stuff , along with 50 of the projects I've done.....in my Midas Reports, which I'm thinking about UpDating and offering for sale...again.

I stopped selling it about 5yrs ago and.....with the TRUTH of what our economy is REALLY like ....93 Millyun who've stopped looking and are NOT being counted in the UN-employment stats....and 2 of my kids who have a College Education BUT.....can't find a job in their field.

Don Alm
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  #5  
Old April 12, 2015, 07:00 AM
OddBall
 
Posts: n/a
Default Re: Wow! $800 a Week!

RE: ''I've put my "psychology" stuff , along with 50 of the projects I've done.....in my Midas Reports, which I'm thinking about UpDating and offering for sale...again.''

Hey Don, I've just joined this forum, and i must say really enjoy your posts, when the above is ready can ya post a link here...?
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  #6  
Old April 13, 2015, 12:03 AM
perryny
 
Posts: n/a
Default Re: Wow! $800 a Week!

Hey Don,

Just want to say I really enjoy and appreciate your posts. Looking forward to your Midas Report.

-Rob Perry
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