Dwayne Johnson* Hit Himself in The Face w/a 50 Lb CHAIN

[Glenn]

Thanks Dien,

I went DOWN THE WABBIT Hole on Your "Pricing Experiment: link.

Panera Bread In Missouri
got Paid 85% of List at their
PAY WHAT YOU WANT Restaurant.

But After 8 years GOT BOUGHT OUT By a Corporation.

CLOSED IT.

https://www.seattletimes.com/busines...rant-to-close/

Glenn

P.S. - SILLY WABBIT.

If They Tracked THE FREE PR that came from These Pay What You Want
Locations It will be IN THE MILLIONS.

Well Worth The Cost of Running the Locations.

P.P.S. - One of the Things I do for PAID EXECS.

Who want a BIG PAY RAISE.

Is Track the Bttm LINE Results of Their Job.

Big Corporations are TOO STUCK in The Mud To do this.

[Glenn]

Thanks Dien,

Thanks to Muhammad Ali I Was Able to Park in a Parking Lot with ZERO EMPTY Spaces.

Without Getting a Ticket.

Or Getting Towed.

Muhammad was TOO IMPORTANT (In His own Mind) to bother with Laws and Regulations like other People.

He noticed an Ambulence DOUBLE PARKED.

So He Had a Printed Make Up a Big SQUARE sign.

Red backGround.

Big White Cross in The Middle.

With The Word, “Doctor” Underneath.

AND Mr Ali Parked Wherever he Wanted to. NEVER got Arrested or Paid a Fine.

I Decided to TEST His idea out.

=========
=========
EMERGENCY SITUATION -

Almost LATE for a meeting.

No Empty spots in a down-town Baltimore Parking Garage.

So.

I took a Yellow Hard Hat Out of my Trunk. Put it on my front Seat.

Wrote a Note in MAGIC MARKER.
Put it under the Windshield Wiper.

“Building Inspector”

When
I got back I had a NASTY NOTE from The Parking Garage Manager.

BUT Did Not Get Towed.

Did Not Get a Ticket.

AND CLosed a Sale I Would NOT have Made if I were LATE to The Client Meeting.

Cha-Ching.

(EDITORS NOTE - I Never Did This Again. And Do Not Suggest You Try it either. Unless YOU TOO Have An Emergency Situation.)

Thanks,
Glenn

[Glenn]

Thanks Dien/Gordon,

Thanks to A “Swiftie” At You Tube - we have 7 of The Headlines that have Made Taylor a Self Made Billionaire.

(EDITORS NOTE - MY RULE - Borrow Proven Moolah Making Ideas that have Made THE MOST Dinero.)

A “Swifty” is One of Taylors MINIONS.

(EDITOR - I just found out Taylor Has Patented The Word “Swifty” or Copywrited it.)

Pretty Wonderful
Short Headline SNIPPETS.

You See Just The (1st Minute) Headline ANCHOR - Taylor Uses at the Beginning of Each STADIUM SHOW she had done - To Publicize her 10 Music Albums.

https://m.youtube.com/watch?v=DKZYpuUweiI

==========
==========
So How Do WE Adapt Her SHOCK & AWE Ideas?

Well.

IF YOU JUST Watch The LAST Minute - The “ERA’s TOUR”.

THE TEASE - Giant Clock Winds Down.

THE TORTURE - Pics March Across The Giant Curtain - to The Entrance Where Taylor Has ALWAYS made Her Entrance.

Memory ANCHOR #1 - Taylor Starts Talking to 73,000 fans.

Unconscious Memory ANCHOR #2 - Lights FLASH and Focus on The Door.

ANCHOR #3 - What-The-HECK - Instead of Taylor we Have 6 Men Wearing HUGE Butterfly Outfits. MARCH out of the door.

UNEXPECTEDLY - They form a circle.

Bow Down.

And Taylor appears from UNDER The Air-Plane Runway Size STAGE Like Magic.

(EDITORS NOTE - Taylor Makes an Average of 12 Million per Stadium Show. So
She Has 90 Trucks that cart her STAGE from City to City. Oooops. WRONG. 180
Trucks! Two Groups of 90 Trucks! So While ONE STAGE is being Put Away on
Trucks. The 2nd Stage is READY to go.)

(EDITORS NOTE - You HAVE READ the book, “Hooked” by Angel Investor - Nir Eyal - Right?)

IF SO.

You will Recognize the (Trillion Dollah) “VARIABLE REWARDS”
System B. F. Skinner Discovered that drove his RATS and Pigeons BERSEK.

SUPRISE.

All Casinos Use it now. (Berserk Gamblers)

SURPRISE.

Richard Branson Mixes (BERSERK CELEBS & Alcohol 31 Bars on The Boat )
to Up-sell 5K Cabin buyers to ROCKSTAR Cabin Buyers 15K.

Virgin Cruise ship
Virgin Bank
Virgin Trains
Virgin Airlines

SUPRISE -

All State LOTTO Use it too.

SURPRISE.

NYC Cult Leader Uses (Variable Rewards) to LUV BOMB Secrets SO DIRE - out of
the Daughters of 2 Billionaires - They GAVE HIM 50 Million To Pay for Attorneys
after he was arrested.

(EDITOR - We Study CULT Leaders Because They are Phenomenally Good
at using The New Invisible LUV BOMB PSYCHOLOGY - to OverWhelm Your Mind.)

SURPRISE

All F*REE Multiple Role Player Games Use it to make Billions.

MORE...

Thanks,
Glenn

[Glenn]

Thanks Dien,

BEFORE the Pandemic
I Took a Neighbor to DSS - The Dept of Social Security.

Waited 2 Hours in a room full of "Poor Folks".

All Wearing Apple Watches, Using iPhones, Wearing Bling Jewelry, Designer
Sports Wear. Driving BMW, Mercedes, Expensive SUV's.

Spending Moolah Like Drunken Sailors.

Sitting there - Among the Talk of Drug Clinics.

I Heard people talking about T-Mobil and It's CHEAPER Phones, Cheaper
Rates, Cheaper everything.

Googled.

Did some Research.

Watched The CEO of T-mobil GET THROWN OUT of an ATT&T Shareholders Meeting And Thought - WOW. This Guy is a Showman.

A Billion Bucks of FREE PR.

His Favorite Color was "MAUVE". (I Had to look it up!)

John had a Cooking Show.

After Watching some Interviews.

AHA!

After John was Hired he Spent DAYS listening to Phone Sales People. By talking
to the Top Sales People.

He Discovered.

Top Sales People WANTED him to offer a Cheaper, ENTRY LEVEL Phone Plan.
Just enough to beat All Competitors on Price.

KNOWING that MOST people Cannot STICK to The BareBones Plan. And once
they sign up. The Salesman Gets Credit for all Their UpGrades.

John Worked to CREATE that Entry Level offer.

Then He WENT BIG.

PRESS Conferences.
Product Announcements.
Photographed with Celebs at Movie Premiers

ALL where he Made Fun of all The Big Name Brands - Who were TAKING ADVANTAGE of Their
Customers.

=========
=========
A John Legere Idea Has Made Me and My Clients OOOODLES of Money.

John Focused and
had his office near
The offices of His TOP Sales people and Sales Managers.

When one Made a Big Sale.

ON CAMERA - While being interviewed. John Shot off a CONFETTI CANNON in The Man's office.

HUGE MESS.

BioDegradable Paper Bits all over.

=====
=====
How Did This Make My Clients Money?

I'd Ask, "Who do You Want to Talk to? Who is Equal to or Better than Your Best
Client that you want to make an appointment with?

Then I'd FED X that Biz owner a Case of Confetti Cannon.

CALL TO WARN the Receptionist/Secretary
We Sent a Case of Confetti Cannon - THANK YOU REWARD to their Boss.

And Asked for her Email Address.

So We Could Send Her...

"CONFETTI CANNON DIRECTIONS:
A WARNING of What Not to Do With Your Confetti Cannon."

Told How I Accidentally Knocked a friends hat off.

Almost made a guy Deaf.

Shot Confetti on The Roof of a Restaurant - instead of the Front door.

GOT HELL from My Bank Manager. (I shot one on Her office Window. Gave Her
A Confetti Cannon To PLAY with. She gave it to her Husband. Who shot Confetting all over her living room. SHE HAD TO CLEAN UP. And Blamed ME.)

WOW.

I Got in Trouble Instead of Hubby.

9 of 10 Times ON THE PHONE.

By the Time I called to DOUBLE CHECK she got the DIRECTIONS OK.

I had the Laughing Biz owner on The phone.

UNDERSTAND?

The 20.00 Case of Confetti Cannon Turns The GATE KEEPERS Into Your
Friends. Who Hand The Phone to The Boss when you call.

You
Don't
Even
Have
to
ASK to Talk to the Owner or CEO.

Turns the Appointment Process into FUN - Instead of STRESS.

Let me Go Find a Link to The Confetti Cannon I Like Best.

Thanks,
Glenn

P.S. - I Outlined the Whole Process. How I Got 8 New Clients.
And Turned it into an audio Program.

Here is a Link to The Amazon Confetti Cannon I Like Best.

https://www.amazon.com/gp/product/B0...?ie=UTF8&psc=1

[Dien Rice]

Hi Glenn,

Wow, thanks for sharing Taylor Swift's use of "anchors"...!

Such a big difference from the days of... say... the Doobie Brothers concerts, I'll say!

1980s Doobie Brothers...



https://www.youtube.com/watch?v=XZ2ZgA3S_rc

But obviously very effective in making people go wild!

I really need to keep this in mind for the band I manage, huh?

Great stuff, Glenn! Many applications of this, too, in many marketing situations!

Best wishes, Dien

Originally Posted by Glenn

Thanks Dien/Gordon,

Thanks to A “Swiftie” At You Tube - we have 7 of The Headlines that have Made Taylor a Self Made Billionaire.

(EDITORS NOTE - MY RULE - Borrow Proven Moolah Making Ideas that have Made THE MOST Dinero.)

A “Swifty” is One of Taylors MINIONS.

(EDITOR - I just found out Taylor Has Patented The Word “Swifty” or Copywrited it.)

Pretty Wonderful
Short Headline SNIPPETS.

You See Just The (1st Minute) Headline ANCHOR - Taylor Uses at the Beginning of Each STADIUM SHOW she had done - To Publicize her 10 Music Albums.

https://m.youtube.com/watch?v=DKZYpuUweiI

==========
==========
So How Do WE Adapt Her SHOCK & AWE Ideas?

Well.

IF YOU JUST Watch The LAST Minute - The “ERA’s TOUR”.

THE TEASE - Giant Clock Winds Down.

THE TORTURE - Pics March Across The Giant Curtain - to The Entrance Where Taylor Has ALWAYS made Her Entrance.

Memory ANCHOR #1 - Taylor Starts Talking to 73,000 fans.

Unconscious Memory ANCHOR #2 - Lights FLASH and Focus on The Door.

ANCHOR #3 - What-The-HECK - Instead of Taylor we Have 6 Men Wearing HUGE Butterfly Outfits. MARCH out of the door.

UNEXPECTEDLY - They form a circle.

Bow Down.

And Taylor appears from UNDER The Air-Plane Runway Size STAGE Like Magic.

(EDITORS NOTE - Taylor Makes an Average of 12 Million per Stadium Show. So
She Has 90 Trucks that cart her STAGE from City to City. Oooops. WRONG. 180
Trucks! Two Groups of 90 Trucks! So While ONE STAGE is being Put Away on
Trucks. The 2nd Stage is READY to go.)

(EDITORS NOTE - You HAVE READ the book, “Hooked” by Angel Investor - Nir Eyal - Right?)

IF SO.

You will Recognize the (Trillion Dollah) “VARIABLE REWARDS”
System B. F. Skinner Discovered that drove his RATS and Pigeons BERSEK.

SUPRISE.

All Casinos Use it now. (Berserk Gamblers)

SURPRISE.

Richard Branson Mixes (BERSERK CELEBS & Alcohol 31 Bars on The Boat )
to Up-sell 5K Cabin buyers to ROCKSTAR Cabin Buyers 15K.

Virgin Cruise ship
Virgin Bank
Virgin Trains
Virgin Airlines

SUPRISE -

All State LOTTO Use it too.

SURPRISE.

NYC Cult Leader Uses (Variable Rewards) to LUV BOMB Secrets SO DIRE - out of
the Daughters of 2 Billionaires - They GAVE HIM 50 Million To Pay for Attorneys
after he was arrested.

(EDITOR - We Study CULT Leaders Because They are Phenomenally Good
at using The New Invisible LUV BOMB PSYCHOLOGY - to OverWhelm Your Mind.)

SURPRISE

All F*REE Multiple Role Player Games Use it to make Billions.

MORE...

Thanks,
Glenn

[Dien Rice]

Hi Glenn,

Thanks for mentioning "pay what you want!"

One guy - Mark Silver - has a new take on this, that I like...

He has three options for his live courses...

The first option is the "sustainable" price. This is the ideal fee they would like the customer to pay... It's a sustainable price for their business.

The second option is the "minimum" price. Below this price, it just doesn't make any sense to offer the course to someone, from a business point of view... After all, they have to eat and live too! This is a lower price than the "sustainable" price...

The third option is the "food or shelter" option. If paying the minimum price (option 2) would threaten your food or shelter, they would still like to help you, and you can pay whatever you feel you can afford...

All three options get the same product and service...

I believe Mark developed this system from a genuine desire to help people, while still keeping his business viable!

You can find his business here...

Heart of Business
https://www.heartofbusiness.com

Mark also just published a new book - Heart Centered Business... I haven't read it yet, but plan to do so...

Best wishes! Dien

Originally Posted by Glenn

Thanks Dien,

I went DOWN THE WABBIT Hole on Your "Pricing Experiment: link.

Panera Bread In Missouri
got Paid 85% of List at their
PAY WHAT YOU WANT Restaurant.

But After 8 years GOT BOUGHT OUT By a Corporation.

CLOSED IT.

https://www.seattletimes.com/busines...rant-to-close/

Glenn

P.S. - SILLY WABBIT.

If They Tracked THE FREE PR that came from These Pay What You Want
Locations It will be IN THE MILLIONS.

Well Worth The Cost of Running the Locations.

P.P.S. - One of the Things I do for PAID EXECS.

Who want a BIG PAY RAISE.

Is Track the Bttm LINE Results of Their Job.

Big Corporations are TOO STUCK in The Mud To do this.

[Glenn]

Thanks Dien/Gordon,

Thanks to 800 Articles I Wrote at MEDIUM.

I discovered that CELEB Name Dropping got 700% More Readers.

Which is Huge.

The Beauty of CELEBRITY COPYWRITING?

You can Go In Almost ANY Direction.

Suppose You Want to Talk About The Benefits of the Military?

Drew Quit being a Soldier.

Decided to READ books about Stand Up Comedy.

Wrote a bunch of Jokes using The "Formula."

Tested them on some Guys in a Bar.

Then Went to Comedy Clubs.

I first Spotted him on a TV Show. Doing Standup.

Nervous as hell.
With a Crew Cut.
But FUNNY.

(EDITORS NOTE - Books by Stand Up Comedians Are VALUABLE. The Topics They Choose to Get a LAUGH - Are Great Niches to Write about.)

============
============
Or You Could VEER In The Direction of Sex And Relationships.

I Read a Scientific Study
that said that Couples who go to a Sex Therapist Or Marriage Counselor
ALMOST ALWAYS Get a Divorce.

Versus Those who STAY away from The "Experts."

=============
=============
OR You Could Write About Drugs.

A Hypodermic needle full of Nicotine was found on The Floor
Where the Killer tossed her off the Balcony.

Sounds Pre-meditated to me.

Although His DEFENSE Attorney said the Needle could have been
there for other Reasons.

==============
==============
OR You Could Give an English Lesson.

Talk about The Word, "Defenestration"
Which is a Fancy Word for Getting Tossed off a Balcony.

==============
==============
PLUS...

Very Easy to DOUBLE The Celebrity Name Dropping.

Taylor Swift Has a Stalker who Smashed her Manhattan
Condo Door With a Shovel - Cops found him in Her Bed.

Such a Big Problem she uses Facial Recognition
at her concerts to Keep The Crazies away.

Thanks,
Glenn

[Dien Rice]

Hi Glenn,

That's awesome... Thanks for sharing about "celebrity marketing!"

It makes sense... Celebrities pretty much spend every waking hour trying to get our attention... And they're the ones who have succeeded... People are interested and intrigued!

And it's ethical, as long as you stick to what's true, kind of like a reporter... Or even ask questions...

I definitely should be doing more of this... Like my good buddy Brad Pitt has suggested... (*)

Best wishes!

Dien

(*) This is a joke.

Originally Posted by Glenn

Thanks Dien/Gordon,

Thanks to 800 Articles I Wrote at MEDIUM.

I discovered that CELEB Name Dropping got 700% More Readers.

Which is Huge.

The Beauty of CELEBRITY COPYWRITING?

You can Go In Almost ANY Direction.

Suppose You Want to Talk About The Benefits of the Military?

Drew Quit being a Soldier.

Decided to READ books about Stand Up Comedy.

Wrote a bunch of Jokes using The "Formula."

Tested them on some Guys in a Bar.

Then Went to Comedy Clubs.

I first Spotted him on a TV Show. Doing Standup.

Nervous as hell.
With a Crew Cut.
But FUNNY.

(EDITORS NOTE - Books by Stand Up Comedians Are VALUABLE. The Topics They Choose to Get a LAUGH - Are Great Niches to Write about.)

============
============
Or You Could VEER In The Direction of Sex And Relationships.

I Read a Scientific Study
that said that Couples who go to a Sex Therapist Or Marriage Counselor
ALMOST ALWAYS Get a Divorce.

Versus Those who STAY away from The "Experts."

=============
=============
OR You Could Write About Drugs.

A Hypodermic needle full of Nicotine was found on The Floor
Where the Killer tossed her off the Balcony.

Sounds Pre-meditated to me.

Although His DEFENSE Attorney said the Needle could have been
there for other Reasons.

==============
==============
OR You Could Give an English Lesson.

Talk about The Word, "Defenestration"
Which is a Fancy Word for Getting Tossed off a Balcony.

==============
==============
PLUS...

Very Easy to DOUBLE The Celebrity Name Dropping.

Taylor Swift Has a Stalker who Smashed her Manhattan
Condo Door With a Shovel - Cops found him in Her Bed.

Such a Big Problem she uses Facial Recognition
at her concerts to Keep The Crazies away.

Thanks,
Glenn

[Glenn]

Thanks Dien/Gordon,

Margot Robbie says in an Interviews That AS a CHILD She Used KETCHUP to Scare off
Baby sitters She didn't like.

She would Cover herself in Fake Blood/KECHUP.

Sprawl on The Bloody Floor.

Holding a Bloody knife.

Holes and Slashes in her Clothes.

The Baby sitter would walk in the room. Then RUN SCREAMING.

This Takes GUMPTION.

Quentin Tarentino Tells a Different GUMPTION Story about her.

Quentin finds Margot at his DOOR.

Cold Calling.

To Ask,"I really Love Your Work. Are you working on anything Now I Might
be "Right" for?

And Quentin said, "Very Possibly."

READ her some of His New Script, "Once Upon a Time In Hollywood."

And asked, "Do You think You can Play "Sharon Tate.?

SALES CLOSED.

Thanks,
Glenn

P.S. - 426 Million Mentor, Walter Hailey Taught me his Multi-Billion Sales Script
which contains a similar Take Away.

I - You Figure out who is Your Best Prospect.

II - Then You Phone up a Supplier - You Pay Moolah to. (So You ALWAYS have an EZ appointment.)

III - You Say, "I've Thought of a Way to Pay You A LOT More Money. Do You Have Time To Talk?"

YES - YES YES

IV - "How Many Prospects Like THIS (Your Best Client) Can You Refer Me?

..."Keeping in Mind - YOU Make More Money with Each Referral
Cuz I have to Buy More ________ from You To do the Extra Work?

Walter Calls this COMBO a NEER Sales Referral System.

NEER - Naturally Existing Economic Relationship - selling.

P.P.S. - I Have a MP3 Audio Program full of 7 Figure NEER success Stories.

But want to Create Case Studies for 6 Figure NEER Stories.

So If You Want to
Boost Your Biz for Xmas
with NEER - And Get a Free Consult
Contact me.

[email protected]

[Glenn]

Thanks Dien/Gordon,

Just Suppose You are Writing a Movie Script but have No Money?

Just Suppose YOU KNOW that Top Movie Stars
Like Leonardo DiCaprio and Brad Pitt - Are ALL You Need to "ATTACH" to Your Script to Get BANKERS to Fork over 200 Million Bucks.

Just Suppose.

You Fed X Your Script to Leonardo and Brad.

But with a 10 Page SALES LETTER on Top.

With a Note.

-----------
-----------
Dear Leonardo,

The Top 10 Pages Below contain The HIDDEN BackGround
And Behind The Scenes LIFE of the Leading Character in
this Script.

I am Looking for an Actor who can ACT all of this
On The Screen without ADDING Extra Words to the Script.

Are You UP For IT?

Or Should I send This Script to my 2nd Choice for The Role Mr _______.

Thanks,
Quentin Tarentino.

Leonardo and Brad Pitt said "YES" to This CHALLENGE to their Acting CHOPS.

"Once Upon a Time In Hollywood"

THIS CHALLENGE PITCH
IS Very different from The Same Old
Same Old Scripts they get sent.

============
============
This Strategy
Is The SECRET
to The
REASON WHY
Tarantino gets so many of his Movies Made.

EVEN The (Less than good) ones.

Proving that COPYWRITING is Still King.

AND
NO
Robot or Ai is
Able to do this - YET.

NEW
Innovative
Customized Copy or NICHED Writing
Is
Important.

Thanks,
Glenn