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  #1  
Old December 14, 2022, 03:58 PM
Millard Grubb Millard Grubb is offline
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Join Date: Nov 2011
Location: The Ozarks
Posts: 274
Default Jay Abraham Ad

I may have mentioned it before, but I am looking for an original Jay Abraham where Jay explained that he would work of free if the person engaging him would endorse him to the moon, so to speak.

I found one ad that explained that he was the marketing guru who was afraid to fly... I am NOT looking for that, I have it.

As I remember it, the ad I am looking for explained that Jay would work for free as long as once he made you a pile of money, you would endorse him, but only after he made the business a lot of money.

If anyone knows where the ad is, I would appreciate seeing it again.
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  #2  
Old December 15, 2022, 06:55 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,290
Default How Jay Abraham sold $28 million dollars of a $377 book...

Hi Millard,

Wow... Interesting!

I decided to see what I could find...

I couldn't find an ad like you described... But I found this interesting story from Jay Abraham, using this technique...

Here's the story, in his own words... of how he sold $28 million dollars worth of a $377 book, from endorsements...

This is the story of how he got the endorsements for his book... (I fixed one typo in the transcript.)
"Maybe I should tell you how we got the first book so popular. Cause I had 80 endorsers of the $377 book. This took me a long time, but it might be an interesting story.

"So I got somebody that I had helped back then. It was Nightingale-Conant who at the time was the largest publisher of audio books that were nonfiction. It published every business, every sales, every skillset author out there, spiritual person.

"And I got them to send a copy of the book. I underwrote it to every one of their key authors with a letter saying that I wanted to buy that person two hours of my time. And we denominated what that was worth, which back then I was getting $50,000 a day when I did a day. So whatever one eighth of 50 is times two, is $12,000. And that Jay will treat it like you paid for it at the end of that period, if you are impressed beyond imagination because of what he shared and you've perused the book, anything he shares is yours to use freely, but he'd love you to give him an endorsement.

"We did it to about a hundred people and I was fortunate. It took me a long time. It took me two full months of investment, but we got 80 of the top people in the whole world to endorse me. And that's how we were able to sell $28 million."

From https://www.legacylaunchpadpub.com/blog/jay
In summary...
  • He gave away copies of his book to other authors who had been published by Nightingale-Conant.
  • Jay offered the authors two hours of consulting for free, which he valued at $12,000.
  • If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
  • He got 80 top authors to endorse him.
  • He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea...

- Dien

Quote:
Originally Posted by Millard Grubb View Post
I may have mentioned it before, but I am looking for an original Jay Abraham where Jay explained that he would work of free if the person engaging him would endorse him to the moon, so to speak.

I found one ad that explained that he was the marketing guru who was afraid to fly... I am NOT looking for that, I have it.

As I remember it, the ad I am looking for explained that Jay would work for free as long as once he made you a pile of money, you would endorse him, but only after he made the business a lot of money.

If anyone knows where the ad is, I would appreciate seeing it again.
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  #3  
Old December 16, 2022, 05:50 AM
Millard Grubb Millard Grubb is offline
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Join Date: Nov 2011
Location: The Ozarks
Posts: 274
Default Re: Jay Abraham Ad

Thank you so much !

I appreciate you taking the time to find this.

I'll take a look.
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  #4  
Old December 16, 2022, 06:58 AM
Millard Grubb Millard Grubb is offline
Senior Member
 
Join Date: Nov 2011
Location: The Ozarks
Posts: 274
Default Re: How Jay Abraham sold $28 million dollars of a $377 book...

Quote:
Originally Posted by Dien Rice View Post

In summary...
  • He gave away copies of his book to other authors who had been published by Nightingale-Conant.
  • Jay offered the authors two hours of consulting for free, which he valued at $12,000.
  • If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
  • He got 80 top authors to endorse him.
  • He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea...

- Dien

One more thing I noticed...

A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.

Last edited by Dien Rice : December 16, 2022 at 07:19 AM. Reason: fixed formatting
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  #5  
Old December 17, 2022, 10:30 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,290
Default Endorsements and testimonials...

Everyone likes endorsements... Many prospects and customers take them on board...

Of course, receiving endorsements or testimonials is also quite a lot of fun...

We all (including myself) should do more of it...

Thanks for the insight, Millard!

Best wishes,

Dien

Quote:
Originally Posted by Millard Grubb View Post
One more thing I noticed...

A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.
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  #6  
Old December 16, 2022, 06:14 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,160
Default Barter Strategy to get a FREE Copy Of Jay's 2000.00 Book "Stealth Marketing"

Thanks Millard,

I SOLD a Seminar Seat to someone. Then Bartered for a Free Seat At a 20K "Jay A" Protege Boot Camp.

Then Showed up the DAY Before at the DOUBLE TREE HOTEL (On Purpose).

Workers Delivered a TruckLoad of Boxes to The Entrance Lobby off the Main Double Tree Hotel.

So.

I Got Busy.

Cut the Plastic off.Huge Pallet load of boxes.

Opened all the Boxes.

Put them in Order- So People Could Get Their Materials.

Jay's Partner at the time, BILL, arrived.

VERY HAPPY to Avoid all the Heavy Lifting. (I Split wood but had Tired Muscles afterward.) Bill Gave me one of each of Everything they were Selling at the time.

Best Thing I got Was "Stealth Marketing" book. Full of REASON WHY ALREADY Tested - ALREADY 6 and 7 Figure Profitable - Jay's Letters, Ads, Offers.

Thanks,
Glenn

P.S. - YOU might wanna Simply Adopt the PSYCHOLOGY Behind the Headline BELOW to Your Customers. And Make Extra Cash.

BECAUSE I FIGURED out the Strategy Behind a Letter Jay Used to Make 6 or 7 Figures ON The Side -
***Before He Did The Protege Program.

His Secret Side Gig "Moolah from His Desk Chair" - Hobby.

(EDITORS NOTE - One of the Benefits of Bartering My way to 15 of Jay's Events.
Is all the Behind The Scenes SECRET SALES INFO You Pick Up. That Nobody
Else Knows.)

Wrote up my own VERSION of this Sales Letter GEM.
Tested it Successfully.

EXPLAIN how you can SAFELY Guarantee to Double A Business Owners
Sales on Any Ad, Letter or Offer they are Currently making.

With ZERO Risk.

One of my Best Sellers - Cuz You Can Email or Mail or Text it to Sm Biz Owners
You See Running BAD Marketing. (90% is "Bad.")

Get Paid from Home.

AND - here is the CRAZY (Jay Abraham) CLEVER Part.

***Your Rewritten Version.
***Your New Ad or Sales Letter of Radio or TV or Craigs List Offer
***Can SELL LESS that Theirs And You Still Get Paid 2K to 5K.
***(No Risk They are Unhappy.

You Are 100% Safe they will NOT ask for a Refund.

Let me find the Link.

Here it is. BELOW...

-----------
-----------
WHY I Think this is a Best Seller?

A - You Can Do it from Home

B - You Don't have to Create NEW Marketing

C - Your Prospect is ALREADY Paying Moolah for Marketing. So they can
Switch Some of that over to You. TOUGHER to get a Biz owner to START Forking
over Marketing Bucks.

D - You Can SPOT their PAIN. So You Are Fixing a PAINFUL marketing Situation
they are ALREADY paying for.

E - You Don't have to Beat Their Sales Results And STILL Get Paid. (So you can
Test Headlines and offers with THEIR Moolah)

F - You NEVER get Asked for a Refund - even if Your Ad Does Not Beat theirs.

(This is so Fantastic I Offer a 365 Day Moolah Back Guarantee. And Becuz it is FUN FUN FUN I often HELP You ADAPT this SECRET for Your Own Biz. Or help Rewrite the Ad or offer or Social Media Promo.)

https://archive.enchantednlp.com/products.php?id=86
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  #7  
Old December 17, 2022, 10:27 PM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,290
Default When will "Glenn University" be starting up? :)

Thanks again Glenn for sharing these insights!

You should create a "Glenn University" where everyone gets to study all your examples and experiences!

(I'd enrol...)

Best wishes!

Dien

P.S. I did get some valuable insights out of your post!

Quote:
Originally Posted by Glenn View Post
Thanks Millard,

I SOLD a Seminar Seat to someone. Then Bartered for a Free Seat At a 20K "Jay A" Protege Boot Camp.

Then Showed up the DAY Before at the DOUBLE TREE HOTEL (On Purpose).

Workers Delivered a TruckLoad of Boxes to The Entrance Lobby off the Main Double Tree Hotel.

So.

I Got Busy.

Cut the Plastic off.Huge Pallet load of boxes.

Opened all the Boxes.

Put them in Order- So People Could Get Their Materials.

Jay's Partner at the time, BILL, arrived.

VERY HAPPY to Avoid all the Heavy Lifting. (I Split wood but had Tired Muscles afterward.) Bill Gave me one of each of Everything they were Selling at the time.

Best Thing I got Was "Stealth Marketing" book. Full of REASON WHY ALREADY Tested - ALREADY 6 and 7 Figure Profitable - Jay's Letters, Ads, Offers.

Thanks,
Glenn

P.S. - YOU might wanna Simply Adopt the PSYCHOLOGY Behind the Headline BELOW to Your Customers. And Make Extra Cash.

BECAUSE I FIGURED out the Strategy Behind a Letter Jay Used to Make 6 or 7 Figures ON The Side -
***Before He Did The Protege Program.

His Secret Side Gig "Moolah from His Desk Chair" - Hobby.

(EDITORS NOTE - One of the Benefits of Bartering My way to 15 of Jay's Events.
Is all the Behind The Scenes SECRET SALES INFO You Pick Up. That Nobody
Else Knows.)

Wrote up my own VERSION of this Sales Letter GEM.
Tested it Successfully.

EXPLAIN how you can SAFELY Guarantee to Double A Business Owners
Sales on Any Ad, Letter or Offer they are Currently making.

With ZERO Risk.

One of my Best Sellers - Cuz You Can Email or Mail or Text it to Sm Biz Owners
You See Running BAD Marketing. (90% is "Bad.")

Get Paid from Home.

AND - here is the CRAZY (Jay Abraham) CLEVER Part.

***Your Rewritten Version.
***Your New Ad or Sales Letter of Radio or TV or Craigs List Offer
***Can SELL LESS that Theirs And You Still Get Paid 2K to 5K.
***(No Risk They are Unhappy.

You Are 100% Safe they will NOT ask for a Refund.

Let me find the Link.

Here it is. BELOW...

-----------
-----------
WHY I Think this is a Best Seller?

A - You Can Do it from Home

B - You Don't have to Create NEW Marketing

C - Your Prospect is ALREADY Paying Moolah for Marketing. So they can
Switch Some of that over to You. TOUGHER to get a Biz owner to START Forking
over Marketing Bucks.

D - You Can SPOT their PAIN. So You Are Fixing a PAINFUL marketing Situation
they are ALREADY paying for.

E - You Don't have to Beat Their Sales Results And STILL Get Paid. (So you can
Test Headlines and offers with THEIR Moolah)

F - You NEVER get Asked for a Refund - even if Your Ad Does Not Beat theirs.

(This is so Fantastic I Offer a 365 Day Moolah Back Guarantee. And Becuz it is FUN FUN FUN I often HELP You ADAPT this SECRET for Your Own Biz. Or help Rewrite the Ad or offer or Social Media Promo.)

https://archive.enchantednlp.com/products.php?id=86
__________________
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  #8  
Old December 18, 2022, 11:49 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,160
Default Follow Dan Kennedy's Advice And You Guarantee Your Success

Thanks Dien,

I Borrow and Adapt Ideas from Smarter Folks than Me.

Dan Says, "The Herd Majority is ALWAYS WRONG. All Thru History. So To Succeed Do the Opposite."

Jay A Seminars - Everybody Else Showed Up and SAT in Their Chairs.

I Came Early and Worked.

I Also Switched Seats Every Break And After Meals. Chatted with NEW People
all Day.

Went to the Back of the Room and Quizzed Millionaires Who Stood and Shared How They were Making Money.

NOBODY ELSE Was There but Me.

===============
A Neighbor has a Hubby with a Heart Pace Maker.

Every time I Walk past her Yard I Drag a Dead tree Limb over into a Pile.

The Pile is OVER my Head Now.

I Even Caught The Hubby Sawing with a tiny handsaw. Extra Limbs for me to Carry off.

RESULT.

When They Hired a Tree Company. They GIFTED me all their ChainSawed Maple Wood.

About 500.00 Worth.

=============
=============
Similarly at SowPub.com

When Someone Asks a Specific Question
You and Gordon try to help.

Using REAL LIFE "HowTo" Examples.

Not Theory.

Merry Christmas,
Glenn

P.S. - Just Had the Owner of a Restaurant Cook a Special Meal for a Client/Guest.

He Said I was the ONLY One Who tips His cooks.

P.P.S. - Read About a Bank Teller Who Went Dr To Dr. Brought in Several Million In
New Savings Accounts. THEN found out what she was doing is ILLEGAL.

Got Promoted to Bank Manager.

None of the "SalesPeople" for the Bank - Left The Building.

She Outsold all of the Sales People as a Minimum Wage Teller. Doing The Opposite of everybody else.
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