SOWPub Small Business Forums  

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here


Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old August 14, 2021, 12:47 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,521
Default Advertising vs Distribution...Apples vs Oranges.

I posted this link yesterday, and Steve has already gotten some contacts, but there seems to be some confusion.

Advertising in mail boxes; ValPak, CouponConnection, Town Crier, 9x12 coupons and all the other ADVERTISING that lands in a mail box are OFFERS, mostly with time limits, which makes the "coupon" more valuable.

But it is ADVERTISING. And the people who sell the ads on these direct response vehicles, whatever form they take, are SELLING ADVERTISING.

DISTRIBUTION of business cards does not compete, it is an entirely different thing. When a Realtor has an Open House, he has a pile of cards on the table for people to take, savvy ones spend some time in the neighborhood handing out BUSINESS CARDS to neighbors.

The Realtor doesn't have an offer which expires, it isn't a time limited coupon, it is a way to be remembered for when their services might be needed; although she could put special something on the back of the card to get some quicker action.

Selling ADVERTISING is a grind, or can be. Being rejected, some saying they have done it with out success, all those ways of getting an OFFER in the mailbox have been around forever. And the pages and coupons are dwindling down and will soon disappear.

DISTRIBUTION of business cards is something different, if any of you can not see that, or don't get it, this business is probably not for you.

Steve has DISTRIBUTED tens of thousands of business cards through his Business Card Connections, but he hasn't sold any ADVERTISING to anyone.

See, he knows the difference, he still sells ADVERTISING on his menu boards and some other types of programs, where he continues to slug and slog it out with SELLING, and getting people to be available and all that...but it is also the reason he has pivoted toward DISTRIBUTION, and yes, even some of his former advertising customers don't get it, only because they want to run ads...and having an offer on one of these cards can be effective, it is better suited to the many people who want to get known.

Any questions?

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...

Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person

All times are GMT -4. The time now is 03:42 PM.

Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.