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Why Gary Halbert called his readers "buckwheat" and even "sh*tweasel"...
Here's a secret I've discovered...
I've long been a fan of (the late) Gary Halbert's newsletters...
In copywriting circles, he was one of the greats...
In fact, many many years ago, I paid a pretty penny for a big stack of Gary Halbert's newsletters... in print! (This was before he put a bunch of them online...)
You can still see many of his newsletters at www.TheGaryHalbertLetter.com ...
I've found his writing - particularly in his newsletters - fascinating...
And it's been a long journey to put the pieces together as to why...
Anyway, one of the things Gary Halbert does - that I've seen few do - is to insult his readers!
...and use other names...
For example, he often refers to his readers as "buckwheat," "fishface," and even "sh*tweasel"...
Some examples... directly from the pages of his newsletter...
"O.K., Buckwheat, a grabber is what I call something you can attach to the top a letter that grabs your reader's immediate attention..."
"Listen to me Fishface: What is the most essential ingredient you must have to make a ton of moola? The answer is..."
"Look, I don't mind you are all sh*tweasels. In fact, as the Alpha Sh*tweasel, I'm rather proud of that. However, I have no patience whatsoever with LAZY-MINDED sh*tweasels."
Why did Gary Halbert do that? (And... why did people put up with being called a "sh*tweasel" ?!)
Here's an inside tip... Gary Halbert explains it himself... in exactly one place...
Remember in the last issue when I referred to you as "Fishface"? Before I settled on that appellation, I thought about referring to you as "Buckwheat," "A**hole, "Dork," "Numnuts," "Yo-Yo," "Friend," "Neophyte," "Student," and dozens of others.-----
From here ... https://thegaryhalbertletter.com/new/b/0699.htm
Now you know something very few other people do...!
It's a technique you need to use with caution though... I plan to start soon...
You're all just bad enough to need to know about it...
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