Burger King's purple burgers...

[Dien Rice]

Have you ever eaten a purple burger?

Neither have I...

Burger King in Indonesia has a burger which is a weird color - the buns are purple.



Yet, with this simple change, they've gotten worldwide media coverage...

It shows that just a simple change like this could be enough to get you worldwide media attention...

(Though it also helps that they are an already-known brand.)

Apparently the promotion is somehow related to a brand called "Purple Seoul" - which is a Korean skincare and makeup brand...

If I was a bit closer, I'd try one!

Burger King Indonesia's New Burgers Come In A Shocking Color
https://www.mashed.com/653157/burger...hocking-color/

Burger King Indonesia's Purple Seoul menu (limited promotion may disappear after Nov. 30)
https://bkdelivery.co.id/menus/purple-seoul/

Best wishes,

Dien

P.S. Makes me think of marketer Seth Godin's "purple cow"...