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![]() Have you ever eaten a purple burger?
Neither have I... Burger King in Indonesia has a burger which is a weird color - the buns are purple. ![]() Yet, with this simple change, they've gotten worldwide media coverage... It shows that just a simple change like this could be enough to get you worldwide media attention... (Though it also helps that they are an already-known brand.) Apparently the promotion is somehow related to a brand called "Purple Seoul" - which is a Korean skincare and makeup brand... If I was a bit closer, I'd try one! Burger King Indonesia's New Burgers Come In A Shocking Color https://www.mashed.com/653157/burger...hocking-color/ Burger King Indonesia's Purple Seoul menu (limited promotion may disappear after Nov. 30) https://bkdelivery.co.id/menus/purple-seoul/ Best wishes, Dien P.S. Makes me think of marketer Seth Godin's "purple cow"...
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