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"Selling the Sizzle"

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July 14, 2022, 06:56 AM

Dien Rice

Onwards and upwards!

Join Date: Aug 2006

Posts: 3,419

"Selling the Sizzle"

This is an old article I stumbled across... About Elmer Wheeler...

There's a lot of powerful stuff in Elmer Wheeler's approach that I feel many nowadays have forgotten...

He's probably most famous for coining the phrase, "Don't Sell the Steak, Sell the Sizzle"...

But his whole approach is what to pay attention to...

Thought some here would enjoy (and benefit from) this!

"Selling the Sizzle"
http://www.oldmagazinearticles.com/p...er-Wheeler.pdf

What do you think?

Best wishes,

Dien

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