Getting your message into homes VS having your message stay in homes.

[GordonJ]

Fridge magnets. Got any on yours?

I do. One of my recent projects is sort of a throwback to my old Direct Sales and Remote Direct Marketing days...with a twist.

Harvey Brody taught me about slop and mess and how to identify and ELIMINATE it from my business life, invaluable lessons.

In selling, so many COMPLICATE things.

Let me ask you a question, how many trades (plumbers, electricians, roofers, etc.) or pizza shops/carry out restaurants...would NOT want to have a business card magnet hanging on scores of fridge doors?

Of all the "advertising" and promotional offers still being tossed at these folks, you will find a large % would love to have their ads on their customers fridges, often hanging around for years.

Send a postcard, a letter, run an ad on Facebook...how long does that hang around? Get a plumber on fridge in his neck of the woods, he'll throw some easy money your direction.

There is a lot going on today, but in the storm, I want to keep in the calm of the eye...and offer a service to people who are getting nervous about the future. Keep it simple.

Consider this: we send an email to the trades, pizza shops, take outs, with an offer for the lowest cost magnets and a METHOD to get them into homes. Do you think we have a chance of making a few buckeroos?

Sometimes, OLD world, does very well in these AI times, eh?

Gordon