The results are in ... Mailorder is still King!

As you know, I am NOT an Internet Marketer! -- I am a Mailorder Marketer, but ...

Starting in September, 1999 ... by June, 2000, about 12% to 15% of my revenue was coming from the Internet. -- Not bad in ‘real dollars,’ but far less than I had been lead to believe Internet Marketing could do. (I was too used to the big bucks in mailorder.)

From June, 2000, thru June, 2001, my Internet revenue grew steadily; from 12% of gross revenue to about 35%. -- No big jumps ... not even when I started our Affiliate Program in January, 2001 ... just a steady growth pattern.

To make a long story short, in June, 2001, I asked myself a question I had asked myself a thousand times in my mailorder business ...

Where are my customers coming from?

So ... I went back to day one (September, 1999) and looked at EVERY order we had ever received from my web site. I looked at them all, one-by-one ... it took days - but - when I had finished, I discovered the Real Secret to my success.

After going through ALL of the orders ever produced from my web site - one-by-one - I discovered that ...

Eighty Three Percent (83%) of my web site orders had come from web site visitors originated by my “Mailorder Marketing” campaigns ... NOT from my “Internet Marketing” efforts!

That’s right ... all of my Internet Marketing, Advertising, Affiliate Program and Article Writing had only produced a paltry 17% of my “buying” customers ... the other 83% came directly from my mailorder marketing campaigns (with email follow ups, of course).

Then, I figured out why!

When I did my marketing on the Internet, I was preaching to the choir. -- I was marketing to other people who were also marketing on the Internet; or trying to start their own business on the Internet; or just gathering up as much FREE information as they could find about making money.

Most of them were spending most of their time on the Internet looking for ways to make money on the Internet. -- They were looking for something to sell (or get FREE) ... not something to buy.

That lead me to the conclusion ...

You can still make a fortune in mailorder without ever selling anything on the Internet - BUT ... You can NOT make any real money on the Internet without using Mailorder Marketing.

Starting in September, 1999, I put my web site URL on every mailorder sales piece that left our offices. -- That little act alone produced 83% of the “buying” customers who have visited my web site.

On the Internet, your customers have to FIND YOU. -- That means you must continually market your web site ... using every trick in the guru’s book ... to generate traffic to your site. -- Even then, all you’re doing is preaching to the choir.

Using known demographic profiling, in the mailorder business, you FIND YOUR CUSTOMERS ... then, tell them what you have and how they can get it from you on the Internet.

People who visit, or contact, you from a mailorder campaign are NOT the customary Internet Surfers; other Internet Marketers; or Freebie Seekers, you get by marketing on the Internet. -- They are people who are looking for what you have but don’t know where to find it.

Now that I know where my “buying” customers are coming from ... Guess What? -- I will be doubling and redoubling my Mailorder Marketing campaigns this fall (when the “mailorder season” begins again). -- Instead of spending 80% of my time doing Internet Marketing, I will realign my priorities and will spend 80% of my time ...

Marketing my Web Site by Mail!

Now, I have to figure out how I can provide a Mailorder Marketing Service to other Internet Marketers. -- Got any ideas?? -- Let me know.

Jim
Mailorder Master


Mailorder is still King!