"Marketing Outrageously"

In a thread below Dien talks about some of his favorite marketing books, included is "Marketing Outrageously" by Jon Spoelstra... and I agree with Dien that it is a "must read".

Marketing outrageously is certainly a very good way of getting your message out in a very-cluttered marketing environment.

The question is who or what company is marketing outrageously at this point? I have to admit I don't know too many... offline or online.

I try to pay attention to the revenue increases of major companies to see who is doing things right... I can tell you many aren't doing it right.

Obviously McDonald's has lost it. They haven't marketed outrageously in years.

Lowe's seems to be doing something right, Home Depot doesn't.

Nordstroms has lost it, Nieman Marcus is doing something right.

In the online world, I don't see many marketing outrageously. Everyone seems to be pleading the same way to sell their ebooks or ezines. I visit a lot of marketing forums and I see the same old tired sale's pitches in all of them. Is anyone doing anything new and different?

Take care,

Mike Winicki