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Google's New Pay Per Action Beta

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March 21, 2007, 06:10 PM

Bill

Senior Member

Join Date: Sep 2006

Posts: 153

Google's New Pay Per Action Beta

Just in case you didn't hear yesterday, Google Adwords now has a pay per action beta test going on:

"Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher's site. You'll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site."

http://adwords.blogspot.com/2007/03/...beta-test.html

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