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#1
August 2, 2011, 12:21 PM
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Free ice cream! but... it's Adults only!
I just read this...
Dove ice-cream is giving away free ice cream - but... You gotta be over 18! Of course, this is a promotional "publicity stunt"... It may be smart though. Ice-cream is often something we think about kids loving - but "adults only" is the twist here! It's also smart - as adults generally are the ones with the money to spend! You can read more about it here... http://www.baltimoremagazine.net/ing...ce-cream-truck The "free adults-only ice cream" tour is happening in Chicago, Minneapolis, and Baltimore... I always like good "unusual" marketing ideas... Could "adults only" (or other restrictions) be applied to other products, to get publicity? Best wishes, Dien Last edited by Dien Rice : August 2, 2011 at 12:32 PM. 
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