Mike in AZ
February 1, 2007, 01:05 AM
When you boil your services down to their basic premise it is to produce a greater ROI for your clients, right?
Whoever mentioned testimonials was right on, what your present clients say is way more important and believable than what you say.
You say "Our prices are very competitive", screw that. How about, "Your cars deserve the best and that's what we deliver!" or "When Quality Matters... "Your Investment Will Be Returned 10 Fold or You Don't Pay a Cent"
There's a painting service in town here that goes by "Investment Painting", let your prospective clients know you're "The ROI Guy!"
Whoever mentioned "the offer" don't send out a flyer without an offer and a deadline.
I know you are wanting to get more car dealerships but is that where the real money is? Wasn't it one of you "interior" guys that talked about showing up at a Real Estate office and doing every auto there, the post is probably in the archives.
Also how about an ad in the "autos for sale" section, "Don't sell your car before getting our free report on how to maximize your profit" Then send them a report (salesletter) telling of the 10 things they can do to increase their vehicles selling price, "But if they are REALLY serious they should do what they do best an make an INVESTMENT in your professional services. Then offer a Silver Package, A Gold Package and a Platinum Package. You do this business, you probably already sell add-ons now make them into packages and Raise your rates by 50 percent.
Whoever mentioned testimonials was right on, what your present clients say is way more important and believable than what you say.
You say "Our prices are very competitive", screw that. How about, "Your cars deserve the best and that's what we deliver!" or "When Quality Matters... "Your Investment Will Be Returned 10 Fold or You Don't Pay a Cent"
There's a painting service in town here that goes by "Investment Painting", let your prospective clients know you're "The ROI Guy!"
Whoever mentioned "the offer" don't send out a flyer without an offer and a deadline.
I know you are wanting to get more car dealerships but is that where the real money is? Wasn't it one of you "interior" guys that talked about showing up at a Real Estate office and doing every auto there, the post is probably in the archives.
Also how about an ad in the "autos for sale" section, "Don't sell your car before getting our free report on how to maximize your profit" Then send them a report (salesletter) telling of the 10 things they can do to increase their vehicles selling price, "But if they are REALLY serious they should do what they do best an make an INVESTMENT in your professional services. Then offer a Silver Package, A Gold Package and a Platinum Package. You do this business, you probably already sell add-ons now make them into packages and Raise your rates by 50 percent.
