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Rod Carr
October 17, 2007, 04:37 PM
Todd,

I think Gordon's "West VALLEY Party News" offers a rock solid way to bore down and carve out your own Family oriented business niche, which will hopefully open up to a big one for you! (Sowpub never ceases to amaze, eh?)

Here's a few more ideas to help your brainstorming:

http://www.babynewspaperbusiness.com/SeeThePictures.html - Baby Newsgram site that demonstrates the power of personalization and maybe a few other product ideas, angles, or twists (What do you think, Phil?:)

Neighborhood Marketing - I'd recommend you read Street Smart Marketing by Jeff Slutsky, who does a great job of presenting specific examples of how to get into the trenches and multiply your efforts one neighborhood at a time. Which could also imply an effort to offer more concentrated neighborhood editions.

Web Video - Helping to sell the family party experience, and building substantially more advertiser value, with short on-site video clips to compliment the print newsletter. Nothing fancy, could be just your average youtube quality video posted to a blogger site, where you can also post more ads and comments. Could likely do a trade-out with a local photographer.

Prospecting - With Halloween just around the corner getting out and seeding prospective advertisers with some type of free How-to trick or treat, party, etc. hotsheet. And, during Halloween to take note of who's doing what (and trying hardest to reach) families with kids in your community.

Good luck,

Rod


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