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Free ice cream! but... it's Adults only! [Archive] - SOWPub Small Business Forums


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Dien Rice
August 2, 2011, 12:21 PM
I just read this...

Dove ice-cream is giving away free ice cream - but...

You gotta be over 18!

Of course, this is a promotional "publicity stunt"... It may be smart though. Ice-cream is often something we think about kids loving - but "adults only" is the twist here! It's also smart - as adults generally are the ones with the money to spend!

You can read more about it here...


The "free adults-only ice cream" tour is happening in Chicago, Minneapolis, and Baltimore...

I always like good "unusual" marketing ideas...

Could "adults only" (or other restrictions) be applied to other products, to get publicity?

Best wishes,


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