Dien Rice
August 2, 2011, 12:21 PM
I just read this...
Dove ice-cream is giving away free ice cream - but...
You gotta be over 18!
Of course, this is a promotional "publicity stunt"... It may be smart though. Ice-cream is often something we think about kids loving - but "adults only" is the twist here! It's also smart - as adults generally are the ones with the money to spend!
You can read more about it here...
http://www.baltimoremagazine.net/ingoodtaste/2011/07/adults-only-ice-cream-truck
The "free adults-only ice cream" tour is happening in Chicago, Minneapolis, and Baltimore...
I always like good "unusual" marketing ideas...
Could "adults only" (or other restrictions) be applied to other products, to get publicity?
Best wishes,
Dien
Dove ice-cream is giving away free ice cream - but...
You gotta be over 18!
Of course, this is a promotional "publicity stunt"... It may be smart though. Ice-cream is often something we think about kids loving - but "adults only" is the twist here! It's also smart - as adults generally are the ones with the money to spend!
You can read more about it here...
http://www.baltimoremagazine.net/ingoodtaste/2011/07/adults-only-ice-cream-truck
The "free adults-only ice cream" tour is happening in Chicago, Minneapolis, and Baltimore...
I always like good "unusual" marketing ideas...
Could "adults only" (or other restrictions) be applied to other products, to get publicity?
Best wishes,
Dien
