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Phil
July 6, 2012, 12:31 AM
Another one to Read about on the Subject, unless I missed it in Glenn's and Dien's comments and links...

Good ol' Readers Digest's... From way back when... ;)

QUICK SCAN...

How to Do a Dry Test | Direct mail content from Chief Marketer
chiefmarketer.com Direct Marketing Direct mail
1 Feb 2007 In this excerpt from his new book, Gordon W. Grossman offers tips on how to dry test products. ... Reader's Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of ...
http://tinyurl.com/7o8m7j7

Phil


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