Glenn
January 9, 2016, 09:21 AM
Thanks Michael,
Your Headline and Subhead do not TALK to a specific Niche of people.
Question I - Are most of your diet supplement buyers men or women?
If Men -
Harvard Medical School just mailed millions of letter out
with this headline on the envelope.
MEN -- What Should YOU Do?
...For Back Pain...
...For Prostate Protection...
I'm putting their headline in my Gary Halbert 3 by 5 MAGIC HEADLINE Box.
Question II - How old are the biggest group of your buyers?
Important.
I had a client running a successful radio ad for A Pain Relief Analgesic rub Product.
New city -
New Radio Station -
Suddenly the ad bombed.
CLIENT COMPLAINED.
I CHECKED the Radio Station Demographic.
(Which they give out FREE)
Mostly young folks listening during Rush hour.
WRONG Radio Age NICHE.
WE
SWITCHED
to a different Radio Station - Golden Oldies
WHAM - Thousands of orders coming in.
You need to provide MORE INFO before
I can Help you BEAT your current Headline.
You
are set up for A/B Split Testing - right?
Glenn
Your Headline and Subhead do not TALK to a specific Niche of people.
Question I - Are most of your diet supplement buyers men or women?
If Men -
Harvard Medical School just mailed millions of letter out
with this headline on the envelope.
MEN -- What Should YOU Do?
...For Back Pain...
...For Prostate Protection...
I'm putting their headline in my Gary Halbert 3 by 5 MAGIC HEADLINE Box.
Question II - How old are the biggest group of your buyers?
Important.
I had a client running a successful radio ad for A Pain Relief Analgesic rub Product.
New city -
New Radio Station -
Suddenly the ad bombed.
CLIENT COMPLAINED.
I CHECKED the Radio Station Demographic.
(Which they give out FREE)
Mostly young folks listening during Rush hour.
WRONG Radio Age NICHE.
WE
SWITCHED
to a different Radio Station - Golden Oldies
WHAM - Thousands of orders coming in.
You need to provide MORE INFO before
I can Help you BEAT your current Headline.
You
are set up for A/B Split Testing - right?
Glenn