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Can anyone suggest a headline and subhead? [Archive] - SOWPub Small Business Forums


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January 7, 2016, 04:08 PM
(I was told by Gordon that I could post this here)

I have a 1/2 page dietary supplement ad for a newspaper.

It's a "brain health" product that utilizes a relatively popular formula, but the product is private labeled for me.

This is the current headline:

Struggling with Memory- Many Choose “Miracle” Brain Pill

And this is the current subhead:

“UCLA Doctor Says Improve Your Gut Health To Clear Brain Fog, Boost Memory and Feel Youthful”

The headline and subhead do not seem to match.

My goal with the headline to not go over 8 words in length.

My goal with the subhead is to try working in some sort of USP/Proof/Credibility angle with a deadline.

Any smart people here want to take a stab at this?

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