SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #13  
Old January 11, 2007, 09:49 PM
Jason
 
Posts: n/a
Default Re: Repeat purchase vs. One sale only

Quote:
Originally Posted by Dien Rice View Post
Hi Mark,


Perhaps I should have picked a better example. Washing machines? How often do people buy a new washing machine?

While you may not purchase a washer or dryer every year or two, there are several people who may purchase several per year.

Perhaps if I were in the large appliance business, I would focus my energy on folks that MAYBE would purchase several units per year.

Maybe I would put a promo package together for a few of the nations top home builders to use my discounted washer and dryers as a promo tool to get folks to purchse the homes they just built.

Or maybe contact some of the top producing Realtors in the area and ofer them a similar promo package.

Even if you are selling one time purchases like a casket, you can step up to help guarantee repeat sales.

If I were selling caskets, I would try to think of a way to get repeat sales, while not from the same person but from the same family anyhow.

Off of the top of my head.......

How about offering a family crest that would be built/carved/inlaid into the casket.
Obviously, I would be the only one with the mold/pattern and if another family member in the future wanted it, they would need to buy a casket from me.
Sure would help make my job a bit easier, and over time I may even be able to quit looking for work and it would start finding me as I have made it almost impossible to get the goods elsewhere.

It makes no diff what biz you are in, it is always cheaper to maintain your current customer than it is to obtain a new one.

Jason
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 09:44 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.