TW (and others) Very good discussin. IMHO

TW, if memory serves me, you do do a lot with local businesses.
That's where I'm focussed, too.
I'm a great fan of Clayton Makepeace. But, even though he really overdelivers, he is doing stuff for the big mailers.
That's not what I do (or maybe even want to do).
But his recent (free) newsletter talked about repositioning from a copywriter to "partnering" with your clients and not freelancing.
He talks about the coming recession or downturn and how this will help you survive and prosper.

This article started a real barn burner discussion that is chock full of ideas.
Many of these are applicable to those of us who are in the "small business" niche.

TW, you may enjoy this.
I have taken a lot away from this.

I was getting ready to do a mailing to a cold list of members of a local Chamber of Commerce.

This topic totally changed my hook and focus.
It's now "Will your business thrive, survive or die in the coming recession."

Obviously, I'm the solution.

Here's the link.
Clayton's Recession Positioning Ideas.

Hope this was helpful.

Larry Foster