TW (and others) Very good discussin. IMHO

Gordon...

This may be a dumb question: When you say toll position, do you mean a 'freestanding' or 'floating' toll position --- or --- do you mean signing up biz's to particular ("custom made") toll arrangements (a la J Abraham)?

If it's the latter, I heard (+ I'm no expert) that companies are really reluctant to sign up for arrangements like that -- even though it's "if I bring in a dollar's worth of biz, will you give me 15 cents?" They won't take that deal because it also comes attached with the word -- 'forever.'

In other words, it's like the old "it only costs 10 dollars to get someone to hit a machine with a wrench to get it going -- but it takes $1,000 to find the guy who knows EXACTLY WHERE to hit the machine with the wrench."

THAT makes sense to a biz -- and they'd be willing to pay the $1,000. Where it gets dicey (I've heard) is when you want them to hit the machine (*ONCE*) to get it going, then you tell them you want $1,000 ------
***A MONTH***, from now on.

How does all of the above fit in with the kind of toll arrangement(s) you're talking about?

Thanks.

-- TW