With all this Obama talk -- I found this cool site...

[Dien Rice]

I look at all this another way.

The marketing power of FEAR.

One marketer whose writings I read regularly is Denny Hatch. Here are a couple very short excerpts from an article he wrote a couple years ago...

Headline: Fear: The Most Powerful Emotion on the Planet

A subheadline: Another Industry Based on Fear: Politics

You can read the whole article here... http://www.targetmarketingmag.com/ar...999/46783.html

Who is making you afraid? What do they gain from it?

Another question I would ask myself is: Do I really want to live my life lived in fear?

"A life lived in fear is a life half-lived." (A quote from a movie I saw a long time ago.)

Do you want to live a full life, or would you rather live a life "half-lived", full of fear?

Let me tell a quick story about the father of a friend of mine. My friend's father is in his 80s, and he lives out in the countryside of the state of Victoria, in Australia. It's the same place that recently has been ravaged by bush fires, which in the last month have killed over 700 people. (So it's no joke.)

My friend told me that his father was underwhelmed. The fires were "miles away", he told his son. Meaning - they were about 3 miles away from his house. (And bush fires can travel extremely fast.)

This is a man who doesn't live in fear! (He's a former Air Force man.)

My take is, you are on the receiving end of a very successful marketing campaign, designed to increase your fear. We've had many similar political marketing campaigns in recent years. Observe it, and learn from it.

There are still many "success stories" around, even in this recession. I recently reviewed some of them here - http://www.sowpub.com/forum/showthread.php?p=24012

...and I plan to post about some more in the upcoming months...

- Dien