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  #14  
Old July 9, 2012, 10:34 AM
Eva
 
Posts: n/a
Default Re: Would this fly today in this Internet age?

Quote:
Originally Posted by Ankesh View Post
The idea has merit.
But you are doing it backwards.

1. Find the distribution outlet.
2. Then find the businesses and the advertisers.

As Glenn says: niche. Find the problem from consumer point of view. Not from businesses point of view. A general directory of home businesses will be a very hard thing to pull off.

But what about a booklet on health?
Or for folks who have recently moved to the area?
Or a wedding planner guide?
Or a Personal Finance booklet?

So first find the niche. Then a distribution outlet. Then go and approach businesses in that niche.

---

Some time back, I came across someone chasing an idea: creating a network of wedding related businesses and get them to support each other. He approached / was approaching various businesses like wedding dress boutiques, florists, bakers, event managers. And got them to show case a 12 business card holder on their premises. Where they promoted other businesses. And other businesses promoted them.

A similar thing can be done with booklets too. Get the businesses themselves to distribute the booklet / directory.

I'm kind of funny... If I wanted another niche, I can always go take a look at my binders, remember the original post? But this one is for this niche, the niche of being a home based business. I can go to Infofree and pull a list of new home owners or new movers and mail to that list or as I already mentioned, have the advertisers distribute themselves.

I know there is a need but getting in contact with the general public might be too time-consuming. I'm thinking a well drafted letter, presented to a group of people that belong to something, like a church for example, might give better results.

Eva
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